Pay TV operators face an uphill battle to keep subscribers satisfied, loyal and engaged. How can AI-powered technologies and strategies help them to protect and grow revenues in the face of fierce competition? 

Insights from our customer webinar

In June 2024, Swisscom’s Head of TV and Smart Products Backend Software Development,  Philipp Wuethrich, joined us for a live webinar to describe his company’s pioneering approach to this challenge. 

Together with Media Distillery’s Martin Prins, he explained how Swisscom uses the AI-powered Ad Break Distillery solution^TM to power Replay Comfort. This premium service that allows subscribers to seamlessly skip the adverts when watching Catch Up TV, even when the ad breaks aren’t signalled in the broadcast. 

Download the full transcript of the webinar to learn: 

• How Replay Comfort is driving significant improvements in NPS
• Why Swisscom switched from developing their own solution to working with Media Distillery
• What other applications there are for ad-break detection technology

You’ll also find an overview of how advertising will play an increasingly central role in the Pay TV ecosystem in the coming years from Omdia’s Senior Research Director, Media and Entertainment, Maria Rua-Aguete.